> ## Documentation Index
> Fetch the complete documentation index at: https://docs.autocalls.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Create lead

> Create a new lead in the Autocalls system

This endpoint allows you to create a new lead in the Autocalls system.

### Request body

<ParamField body="phone_number" type="string" required>
  The phone number of the lead in E.164 format (e.g. +1234567890)
</ParamField>

<ParamField body="campaign_id" type="integer" required>
  The ID of the campaign to create the lead for
</ParamField>

<ParamField body="variables" type="object">
  Custom variables to pass to the lead. You can include **any variables that are defined on your assistant** (see [Call variables](/ai-assistants/settings/prompt-and-tools#call-variables)). The examples below are just for illustration — use your own variable names as configured in the assistant settings.

  <Expandable title="Example variables (add your own)">
    <ParamField body="customer_name" type="string">
      e.g. the name of the customer
    </ParamField>

    <ParamField body="email" type="string">
      e.g. the email of the customer
    </ParamField>
  </Expandable>
</ParamField>

<ParamField body="allow_dupplicate" type="boolean">
  Whether to allow duplicate leads in a campaign.
</ParamField>

<ParamField body="secondary_contacts" type="array">
  Array of secondary contact leads to create along with the main lead

  <Expandable title="secondary_contacts properties">
    <ParamField body="phone_number" type="string" required>
      The phone number of the secondary contact in E.164 format
    </ParamField>

    <ParamField body="variables" type="object">
      The variables to pass to the secondary contact

      <Expandable title="variables properties">
        <ParamField body="customer_name" type="string" default="<string>">
          The name of the secondary contact
        </ParamField>

        <ParamField body="email" type="string" default="<string>">
          The email of the secondary contact
        </ParamField>
      </Expandable>
    </ParamField>
  </Expandable>
</ParamField>

### Response

<ResponseField name="message" type="string" default="Lead created successfully">
  The message of the response
</ResponseField>

<ResponseField name="data" type="object">
  The lead data object

  <Expandable title="data properties">
    <ResponseField name="id" type="integer">
      The unique ID of the created lead
    </ResponseField>

    <ResponseField name="campaign_id" type="integer">
      The ID of the campaign this lead belongs to
    </ResponseField>

    <ResponseField name="phone_number" type="string">
      The phone number of the lead in E.164 format
    </ResponseField>

    <ResponseField name="variables" type="object">
      The variables associated with the lead

      <Expandable title="variables properties">
        <ResponseField name="customer_name" type="string" default="<string>">
          The name of the customer
        </ResponseField>

        <ResponseField name="email" type="string" default="<string>">
          The email of the customer
        </ResponseField>
      </Expandable>
    </ResponseField>

    <ResponseField name="status" type="string" default="created">
      The status of the lead
    </ResponseField>

    <ResponseField name="created_at" type="string">
      The timestamp when the lead was created
    </ResponseField>

    <ResponseField name="updated_at" type="string">
      The timestamp when the lead was last updated
    </ResponseField>

    <ResponseField name="campaign" type="object">
      The campaign information

      <Expandable title="campaign properties">
        <ResponseField name="id" type="integer">
          The id of the campaign
        </ResponseField>

        <ResponseField name="name" type="string">
          The name of the campaign
        </ResponseField>
      </Expandable>
    </ResponseField>

    <ResponseField name="secondary_contacts" type="array">
      Array of secondary contact leads associated with this lead

      <Expandable title="secondary_contacts properties">
        <ResponseField name="id" type="integer">
          The id of the secondary contact lead
        </ResponseField>

        <ResponseField name="phone_number" type="string">
          The phone number of the secondary contact in E.164 format
        </ResponseField>

        <ResponseField name="variables" type="object">
          The variables associated with the secondary contact
        </ResponseField>

        <ResponseField name="status" type="string">
          The status of the secondary contact
        </ResponseField>

        <ResponseField name="created_at" type="string">
          The created at date of the secondary contact
        </ResponseField>

        <ResponseField name="updated_at" type="string">
          The updated at date of the secondary contact
        </ResponseField>
      </Expandable>
    </ResponseField>
  </Expandable>
</ResponseField>

<ResponseExample>
  ```json 200 Response theme={null}
  {
    "message": "Lead created successfully",
    "data": {
      "id": 1,
      "campaign_id": 1,
      "phone_number": "+1234567890",
      "variables": {
        "customer_name": "John Doe",
        "email": "john.doe@example.com"
      },
      "status": "created",
      "created_at": "2025-06-30 11:53:20",
      "updated_at": "2025-06-30 11:53:20",
      "campaign": {
        "id": 1,
        "name": "My new campaign"
      },
      "secondary_contacts": [
        {
          "id": 2,
          "phone_number": "+1234567891",
          "variables": {
            "customer_name": "Jane Doe Secondary",
            "email": "jane.doe.secondary@example.com"
          },
          "status": "created",
          "created_at": "2025-06-30 11:53:20",
          "updated_at": "2025-06-30 11:53:20"
        },
        {
          "id": 3,
          "phone_number": "+1234567892",
          "variables": {
            "customer_name": "Bob Doe Office",
            "email": "bob.doe.office@example.com"
          },
          "status": "created",
          "created_at": "2025-06-30 11:53:20",
          "updated_at": "2025-06-30 11:53:20"
        }
      ]
    }
  }
  ```
</ResponseExample>